Genesis Breast Cancer Prevention are asking supporters to Tweet our name with the hashtag #RedCupCheer and follow our project page on neighbourly.com, before sharing online to help us win a £1,000 Red Cup Grant during the second annual holiday challenge from Starbucks.


Supporters can follow Genesis Breast Cancer Prevention on neighbourly.com and Twitter, tweeting using the twitter handle @genesisBCP along with the hashtag #RedCupCheer to help us win the vote, and up to £1,000 through a Red Cup Grant. Participants are also invited to follow the charity’s project page on Neighbourly’s website https://www.neighbourly.com/project/56436a44f63c790c5c0c0c51/information sharing the link online to contribute to the social noise being calculated across the initiative.


The #RedCupCheer challenge launched on 16th November and runs for three weeks, with voting closing on 6th December.  Genesis Breast Cancer Prevention was chosen to participate by local Starbucks store Partners who are celebrating the return of the Red Cup this Christmas.


“Since we were founded in 1971, we’ve sought to be a force for positive action in the communities we serve,” says Simon Redfern, Director of Corporate Affairs, Starbucks EMEA. “By bringing customers together for some #redcupcheer, we hope to support some great local charities and celebrate the work they do every day of the year.”


Nick Davies, Founder of Neighbourly says: “Red Cup Cheer is a fantastic way for Starbucks to connect with projects close to the hearts of customers and colleagues in their local communities. Neighbourly.com provides a space for projects to tell their story and share among friends and neighbours so that Starbucks can focus support where it’s needed most. Good luck to all those participating.”


The value of the Red Cup Grant each charity receives will be decided on the basis of a popular vote conducted on Twitter and neighbourly.com, as measured and recorded by Neighbourly’s software and verified by Starbucks.