HOW TO RAISE SPONSORSHIP MONEY FOR YOUR CYCLING CHALLENGE

So, you’ve signed up for a cycling challenge. Perhaps you’ve joined Team Prevent for the Prudential RideLondon-Surrey, or maybe you’ll be taking part in one of our other exhilarating rides – but no matter which challenge you’ve opted for, you’ll need to start fundraising!

Set up a webpage

Your first step should be setting up a fundraising page on a website such as Virgin Money Giving, which makes it quick and easy for supporters to donate to you directly. Make sure to include a picture of yourself on your page – this has been shown to increase donations by up to 14 per cent – and tell your personal story about why you are fundraising. Set yourself a fundraising target, too – although most challenges have a minimum sponsorship target to raise, there’s nothing to stop you from aiming for more, so be ambitious!

Once you have set up your page, it’s time to start sharing it on social media, to encourage your friends, family and colleagues to donate – and encourage them to share it with their friends, too! Social media is a powerful tool, so make sure you’re using it to spread the word. Joining online communities, such as cycling pages on Facebook, can also be a great way to raise awareness.

Collection boxes

Don’t underestimate the power of a good old-fashioned collection box! Leave one at your workplace, ask relevant local business such as cycling shops if they’d be happy to keep one on the counter – spare change can go a long way, so encourage people to dig deep and donate their pennies.

Get the word out

If your workplace has a website, ask your employer if you can write a blog about what you’ll be doing. Or, if your community has a local newspaper or magazine, enquire about contributing an article, or sending in a press release to get the word out – just make sure to include the details of how people can donate! You can use the press release template that’s included in your Team Prevent fundraising pack to help you with this.

Be creative

Organising fundraising events is a good way to help you get closer to your fundraising target. Classic fundraising events such as bake sales and raffles always go down well, or asking for donations in leu of a birthday present, but the sky really is the limit! A static bike challenge, perhaps where you cycle as ‘far’ as possible within a set time, is a great way to raise money whilst also training for your cycling challenge, but it’s your chance to get as creative as possible with your fundraising.

As part of Team Prevent in the RideLondon-Surrey challenge, we offer all of our riders a fundraising pack, including a fundraising guide, sponsor forms and ideas to help you raise money, and our dedicated fundraising team are here to offer support along your journey – so if you are looking for some inspiration, get in touch!