Roberts Bakery have been long term supporters of Prevent Breast Cancer and we know we wouldn’t be where we are today without their help!
In 2015-16 they carried dedicated pink packaging and messaging across five million wholemeal loaves and raised £50,000 to help fund our ground-breaking gene-based research. Click here to find out more.
Lindsay Occleston, a member of the Roberts family of bakers, tells us how they have been supporting the charity since 2010.
Roberts Bakery is a family business based in the heart of Cheshire since 1887. While we’re kept busy making delicious bread, rolls and bakery treats for the people of Cheshire and beyond, the staff are also committed to supporting good causes. In 2010, almost by accident, we happened to be introduced to Genesis and several of us said what a fantastic charity it would be to support. And from there a partnership was born!
Our first fundraising event was our inaugural charity ball in September 2011. The ball attracted 250 guests, with live entertainment and dancing into the small hours. We were delighted that this first attempt raised £23,000 for Genesis. It meant that Roberts Bakery was able to fund the first of a three year study into genetic variants and breast density, both of which are believed to be factors that can cause breast cancer.
So as 2012 loomed, the staff thought what shall we try this year?! This time we decided to participate in the Genesis Million Miles Challenge and get active to support the charity. After much deliberating, a group of us thought it would be a great idea to cycle from the bakery in Northwich to the base of Snowdon, then walk up the mountain to the summit (and the highest peak in England and Wales!) the following day. With the cycle and walk taking place in midsummer, the staff hoped the sun would be shining and the weather would be warm as we took on our challenge. How wrong we were! A team of 25 or so cyclists battled our way through harsh winds and constant rain to reach Snowdon and the following day, we were joined by another 20 hardy participants to walk 3500 feet into mist and driving rain.
Despite the weather, it was a weekend none of us will forget. We were absolutely over the moon to raise £15,000 for Genesis and privileged to see this money go towards the PROCAS Study.
In 2013, the Charity Challenge on behalf of Genesis took on various forms. Our adventurous cyclists were by no means been put off by the challenge of the previous years and in June 2013 we planned to cycle a large part of the Cheshire Ring circular canal route, starting and ending the event at our headquarters in Northwich. The event was a great success! As well as the bike ride, some staff members planned sky dives and Roberts Family Fun Days, all to raise money for Genesis.
Everyone at Roberts Bakery is very proud to have such strong links with Genesis, to continue working with them into the future and to have risen over £38,000 for an amazing cause. Our goal now is to raise £50,000 from the sale of our wholemeal loaves.
We all look forward to the day when breast cancer is consigned to history and knowing that we have played our part in helping make 1 in 10, none in 10.
To find out more information about Roberts Bakery, please click here