We’re excited to announce that, in October, Prevent Breast Cancer will be launching BreastFest, a unique month-long campaign that aims to make Greater Manchester the most breast-aware region in the UK!
Working alongside philanthropist and Prevent supporter Margo Cornish, our goal is to equip women with the knowledge that they need to understand the different risk factors that can lead to breast cancer, and educate them about the symptoms. With a host of events lined up in October, BreastFest will also showcase the world-class research that our scientists and clinicians have done and will do, right here in the city.
Say hello to BooBee
As part of the campaign, our Manchester Queen bee, BooBee, will be buzzing all around the city during October, reminding women to regularly check their breasts. Dreamed up by Margo and Stir Creative’s Melanie Hudson, BooBee is a twist on Manchester’s iconic worker bee symbol. She’s the official symbol for BreastFest, so keep your eyes peeled for her!
Ahead of the campaign launching in October – which is also Breast Cancer Awareness Month – we’re looking to recruit 100 women who have been personally affected by the disease to become advocates for BreastFest. Or, as we prefer to call them, ‘BooBees’! By building a team of BooBees, all of whom will have had their own experiences with breast cancer, we will be able to educate and inspire the wider community. They will also be involved in The Ladies Afternoon Bee, an afternoon event full of glitz, glamour and entertainment, but with a clear and powerful emphasis on breast health.
Why 100 women?
Well, it’s just over 100 years since British women were first allowed to vote in the general election, following the suffragette movement, which was founded and led by the women of Manchester.
Margo, a long-standing supporter of the charity, said: “It’s a stark reality that every year in the UK 55,000 individuals are diagnosed with breast cancer – that’s approximately 150 a day. And, every year, we lose a staggering 11,400 people to this devastating disease. I myself have seen many of my dear friends directly affected by breast cancer, and it’s for this very reason I was inspired to launch BreastFest in partnership with Prevent Breast Cancer.
“The campaign is being aimed at three age groups of women – those who are 50-plus, women of pre-screening age (35-50), and young women who are in their teens and 20s – and our hope is to empower these groups by giving them a toolkit to better health.”
Kicking off with an exclusive corporate event on 21st March, hosted by Prevent Breast Cancer and NatWest, we’re encouraging local companies to get involved with BreastFest events in October.
If you’d like to find out more about the campaign or how you can become one of BreastFest’s 100 BooBees, head to the official website to find out more!